M-turunduse uuring

31. märts 2008

Tanla Mobile avaldas üsna pika uurimuse mobiiliturunduse kohta. Tundub, et fookus on UK turul, aga omajagu õpetlikku leiavad sellest kindlasti ka Eesti või Baltikumi turul tegutsejad.

Uuringus on päris mitu huvitatavat statistikakildu - üks neist näiteks selle kohta, milliseid teenuseid keskmise UK mobiilikasutaja telefoni vahendusel kasutab.

Kes teemast huvitatud, saab täispikkuses uuringu siit alla laadida. Raha ei maksa, küll aga tuleb ennast huviliseks registreerida. Ajakulu 20 sekundit :)

Mobile Business? Now even on the plane…

31. märts 2008

Recently, the British regulator in charge of air travel has approved cellphones for use on airline flights, reports the BBC. Airlines will be allowed to activate base stations in the plane’s tail after takeoff, creating a zone of mobile coverage around the plane.

Also, ‘The services could stop working once aircraft leave European airspace. Initially, only second generation networks will be offered but growing interest would mean that third generation, or 3G, services would follow later, said Ofcom. The cost of making a mobile phone call from a plane will be higher than making one from the ground.

This is not the first time we finally hear about use of mobile in aircrafts. Already one year ago, the low-cost company Ryanair announced the introduction , aiming to become the first to allow passengers to use mobiles. By the way, it looks like now Ryanair has had its plans held up by nearly year because of problems getting approval from certain national regulators. OnAir has also had problems getting approval for a system adapted to Ryanair’s aircraft.

Anyhow, at the moment, most of the interested airlines (including AirFrance and British Airways) are in deals with in-flight communications experts OnAir to fit the latest mobile satellite technology on their planes from next summer. Callers will pay the same rates as international roaming charges.

Custom SMS services on a plane can be definitely a possibility, then. :) Ideas are still on the way, though.